Most People Think Image is Just About Dressing for Success, Branding, and Advertising. This Part of Image is Only the Tip of the Iceberg.

Forget everything you think you know about Image.

In the new economy of today, if you are not carefully designing, crafting, and implementing a comprehensive Image strategy that includes all areas of your life, career, profession, and business, then you are only achieving a fraction of the income and success that is possible.

If you are not paying careful attention to your personal Image, then you are working harder than you need to and earning less money than you could.

In a world of accelerating acceleration, it is critical to an organization’s survival and to personal competitiveness that you perpetually re-define and re-invent your Image.

This Book is written for the international reader, therefore the references are to American and Americanism; however, the guiding principles are universal and applicable in all regions and countries.

RE-DEFINING IMAGE

Perhaps one of the least understood subjects.  The formal study of Image is limited to a narrow group of designers, photographers, artists, the fashion industry, public relations, advertising professionals, and the social elite.  However, as you will discover from this book, Image impacts every area of our lives.

Most of what we know about Image is unseen and operates on the subconscious level.  With such an important area of life being subconscious, most of us are leaving a critical success factor to chance.

It is imperative that we re-define what Image is and what it means to us.